Daniela Perilla

Making Complex Systems Actually Make Sense

I've spent my career making regulated, high-stakes fintech systems make sense, owning the work end-to-end, from zero-to-one research through shipped iteration.

A few recent projects, from constraint to launch.

Invest Page Redesign: Research, Pushback, and a Reversal preview

Solo product designer, end to end UX research and design | Fintech

Invest Page Redesign: Research, Pushback, and a Reversal

ResearchUsability testingPrototyping

A dedicated loans page the business wanted, and a research conclusion I reversed on myself.

Browsing layout live, two decisions validated and pending rollout

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Regulatory wall, growth engine preview

Solo product designer | Fintech

Regulatory wall, growth engine

ResearchGrowth strategyCompliance UX

How one compliance constraint became their best investor acquisition tool.

+435

new accredited investors in 2 months

11.6%

growth in accredited investor base

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Reporting redesign preview

Solo product designer | Fintech

Reporting redesign

Stakeholder alignmentReporting UXData storytelling

A managed portfolio reporting redesign, and the alignment work nobody put in the brief.

-12%

avoidable CS contacts since launch

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OrchidB: customer management for a B2B back office platform preview

Team lead, UX/UI design | B2B SaaS

OrchidB: customer management for a B2B back office platform

Design systemsTeam leadershipClient collaboration

Leading a team of five through a client engagement to design the customer management experience for a growing SaaS platform.

Contract engagement, no post-launch data available

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